# Launch brief Every detail for your next product launch. Follow our outline—or customize with sections you deem important—to draft and share a brief with your team. Clear and collaborative communication allows you to align on the language you use for promotional campaigns, sales outreach, FAQ/Help content, and more. ## Launching: [Name of product] ### 🌟 TL;DR Provide a quick preview of the launch you’re announcing. Once you’ve filled in your brief, you can ask Coda AI to summarize the information in this space using the / command. ### What's launching Provide an overview of features/value props of upcoming product launch. ### Who is the intended user/audience? Notes on any personas, usage patterns, opportunity sizing go here. ### Release date 12/1/2025 ### One-line pitch > What’s the one-sentence elevator pitch? You can use the / command to ask Coda AI to generate something snappy for you. ### Outreach plan Are you going to proactively announce this? Or reactively manage inbound if users have questions? Both? ### Why are we launching it? Internal motivation can help you craft your external messaging; why are we launching this? ### Primary channels Where are you landing your launch message? Examples could be Press Release, Blog, Social Media, Sales Team, Support Team, etc. ### Points of contact PM: Design: Eng: PMM: ### 📋 WHAT IS IT? Fuller detailed version of what’s launching. Include GIFs & images here! If before/after matters, try to get an image of both! Details Add content here. GIFs or images Drag and drop images/GIFs here. ### 🔧 HOW DOES IT WORK? How do you access and use the feature? Any watch-outs or things that might be confusing? Include GIFs & images here! Details Add content here. GIFs or images Drag and drop images/GIFs here. ### ❓FAQs What questions can we get ahead of via our messaging? What do we need to have pre-answered for inbound questions? **Question #1** Answer #1. **Question #2** Answer #2. ### 🚧 RISKS & MITIGATION Are we risking anything with this product launch or our go-to-market plan? Risk: Articulate the risk here. Mitigation: Explain how we are mitigating the risk here. Risk: Articulate the risk here. Mitigation: Explain how we are mitigating the risk here. ### ⌨️ DRAFT INTERNAL COMMS How are you giving your team & company a heads-up about this launch? It may be a synthesis of the above! ### 📣 DRAFT EXTERNAL COMMS Use this space to riff on your external messagingーwhether that’s draft email copy, social copy, etc. Email Draft email copy here. Social Draft social post copy here.